What to Look for in a Quality Casino Affiliate Scheme

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If you’ve ever wondered whether it’s worth giving a casino affiliate program a shot, the answer is pretty simple…yes. Get it right with an affiliate program and you could technically be looking at substantial revenues with absolutely no outgoings whatsoever. The beauty of affiliate programs being that the service provider typically sets you up with everything you need and doesn’t charge you a penny for the privilege.

On the surface therefore, it all seems too good to be true. Nevertheless, it’s not quite as simple as just throwing together a random site and expecting to make a fortune. If you want to succeed as a casino affiliate, there’s plenty of hard work and commitment involved.

Not to mention, the crucial task of selecting a decent affiliate program in the first place.

Why it Matters…

It shouldn’t come as any real surprise to learn that all casino affiliate programs are certainly not of the same calibre. Just as is the case with the casinos themselves, the differences from one affiliate scheme to the next can be literally night and day. It’s therefore your job to ensure you stay on the bright and happy side of the equation!

Once you’re up and running with a quality affiliate scheme, the rest takes care of itself. Getting things off the ground in the first place being the most difficult job of all. This is something that will be influenced heavily by the specific casino affiliate program you decide to sign up with.

Of course, our independence and impartiality disallow us from mentioning any specific names on either side of the fence. You’ll have to carry out your own research to determine which casino affiliate schemes are suitable for you!

Nevertheless, we can certainly share a few points as to the kinds of things you should be looking for in a solid and reliable affiliate program. There will be dozens of considerations to carefully mull, though it’s good to start out by looking for the following characteristics of a quality affiliate scheme:

  1. Realistic Promises

First up, it’s important to remember that at their core, affiliate schemes are operated primarily for the benefit of the service provider in question. Whether or not the affiliate makes any money personally is something of a side issue. Nevertheless, there are plenty of casino affiliate programs marketed as ‘guaranteed’ ways of earning massive sums of money with little to no effort required.

Some operators will tell you just about anything to get you to sign up, making false promises and setting your expectations far too high. One of the characteristics of a quality affiliate program being nothing but realistic promises and total transparency. If they can’t be honest with you from the get go, it’s not worth the risk.

  1. Strong Support

Make no mistake about it – you’re going to need plenty of support and guidance along the way. Even if you already know your way around affiliate programs, you’re bound to find yourself reaching out to the customer support team at some point or another. As such, it simply makes sense to ensure that the service provider in question provides a solid and dependable support.

If it’s a case of being forced to issue a ticket and wait hours (or even days) on end for a response, it probably isn’t an affiliate scheme that’s worth bothering with. You need to know that any time you need to get in touch with the team and for any reason, you can do so pretty much in an instant.

  1. Fair and Simple Commissions

Most casino affiliate programs are marketed primarily around their commissions. Depending on the scheme and the service provider, you could be looking at commissions of anything from 20% up to around 50%. Nevertheless, it’s not always as easy to qualify for higher commissions as it appears on the surface. Not only this, but a lot of casino affiliate programs complicate their terms and conditions regarding commissions payable for no justifiable reason.

Once again therefore, it’s good to look for a casino affiliate scheme that is honest and transparent when it comes to what’s on offer. Technically speaking, you’d be far better off with an honest and dependable service provider paying lower commissions than a somewhat dodgy dealer promising top-level commissions they’re unlikely to deliver.

  1. No Admin Fees

Also on the financial side of things, there’s really no excuse these days for affiliate service providers adding hefty admin fees on commissions. In some instances, you could be looking at a full 20% being taken from every commission you earn, justified as an ‘administration’ charge by the service provider. As there’s really no administration involved, it’s simply a way of denying you your earnings.

It’s not to say that all affiliate programs charging administration fees are distinctly dodgy, but they’ve really no justification for such charges.

  1. Plenty of Tools and Resources

The more tools and helpful resources the service provider grants access to, the better. From marketing materials to detailed analytics to insightful reporting and so on, it’s worth bearing in mind that participating in an affiliate program is exactly the same as running any other business. The more detailed your insights and general knowledge, the more likely you are to succeed.

So before going ahead, be sure to look into if and to what extent the service provider in question makes the grade with helpful tools and resources.

  1. Feedback and Recommendations

Last but not least, one of the quickest and easiest ways of determining the value (or otherwise) of an affiliate scheme is to see what other affiliates have to say about them. Check out the feedback and recommendations of past and present members alike, drawing some kind of consensus regarding the scheme’s viability.

If they’ve earned the respect and approval of affiliates in large numbers, you’re probably in safe hands. If things don’t look particularly reassuring, you might want to take your business elsewhere.

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