The Increasing Power of Exclusive Casino Games

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The explosive growth we’ve seen in online casinos has led to many new games appearing on the scene. While many of the most popular titles can be found on numerous sites, there are also exclusive games that we only see on a single site. Why is this turning into a popular casino strategy, and what new ideas are being created in this way?

Standing Out in a Crowded Marketplace

The fast-growing nature of the online casino sector has created a vibrant market with many top-notch games. If we look at the slots world, Octoplay, Spinomenal, and Pragmatic Play are some of the game providers who have created exciting games based on themes like fishing trips, adventures in Ancient Egypt, and pirate raids. All the best casinos want to have attention-grabbing games that players love, so they can’t afford to miss out on any of the big providers.

Yet, this has led to a situation where there’s some overlap in the slots you might see at a casino. Hugely popular new games like Blast the Bass and Alice Wonderluck have attracted a lot of punters and thus are appearing in a fair few places. When a casino operator sees that these games are trending on so many other sites, they need to decide whether they can afford not to have them in their own lobby. Don’t add them, and they could lose players to other sites that have them on their games list.

However, it’s not just about having what everyone else has. Providing a range of exclusive slots gives the site an edge because visitors will see interesting new games sitting alongside their favorites. This combination gives the best of both worlds, by letting new players see that they can play the games they love and also discover games they’ve never even seen before. Simply having hundreds of thousands of games is no longer enough, as many players are now experienced enough to know exactly what kinds of games they want to see.
Establishing the Casino’s Identity

Just like any other type of business, online casinos need to establish their brand identity. Interbrand’s Best Global Brands list for 2024 reveals that Microsoft and Coca-Cola are the only two brands to have remained consistently in the top ten over time, although Apple is now sitting comfortably in the top spot. All of these leading companies have managed to create a strong brand that inspires trust and confidence among users.

There are various ways that casinos can boost their brand, from having a great name to carrying out a high-profile advertising campaign. Yet, if the site has exactly the same slots as every other casino, it may take some of the shine off it. This is why opting for exclusive slots that match the casino’s brand can be a smart move. If a casino aims to be fun and accessible, this should be reflected in the way its exclusive games look and play.

Let’s take an example. In the case of this online crypto casino, using the crypto theme has allowed them to add a range of unique slots and instant cash games. For example, Mbit Lucky Streak and Mbit Diamonds feature Bitcoin symbols that are likely to appeal to the type of player who chooses a casino where they can deposit using this token and other digital currencies. These slots have a mechanism that sticks to the classic approach, while being close to the site’s branding helps build the casino’s reputation and identity. If you try out one of these games and find you love it, you’re not likely to start looking elsewhere for your gambling fun.

An online crypto casino has other advantages to offer, of course, such as improved bonuses and more attractive matching offers. Since cryptocurrencies tend to result in reduced transaction fees, the casinos can pass great deals on to their customers who choose to play like this, and give themselves a further edge. Indeed, the crypto branding seems to be doing the top players in this space plenty of favors.

Live dealer games can also boost a casino’s brand. In this case, the game can be live-streamed from a studio setting that features the brand name prominently. This also adds the human element, and the presenter or dealer can build up the brand’s image too.
Creating New Trends and Introducing Fresh Ideas

With so many top casino game developers in business now, it’s no surprise that the market is incredibly diverse. Some of these companies focus on certain themes or features, such as progressive jackpots or the Hold & Win bonus round. It’s easy for a casino to get a diverse range of games by adding the right selection of providers, but what if they also want to add their own fresh ideas or have some features in mind they’d like to include? According to the Harvard Business School, innovation is crucial for fostering growth and helping businesses stand out from the crowd.

Creating an exclusive game can be the simplest way to start a new trend. It can also let the casin bring out its own version of a hot trend, like those fishing slots mentioned earlier. By adding their brand name to this type of game, they show that they’ve got their finger on the pulse and are aware of the leading trends, but don’t settle for simply adding other people’s games to the platform.

The power of exclusive content should ensure that casinos continue to add new games that fit this category. There’s still plenty of room for the market-leading titles that can be found on many sites, but expect to see exclusive games gaining more ground in the next few years. We’re also likely to see the crypto trend increasing, and maybe even bringing new features like NFTs to crypto casino games – although we’ll have to wait and watch this space to see if that becomes a reality.

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