6. Sales-Oriented
Last but not least, the whole point of a review service is supposed to be to provide a means by which customers are able to gain accurate, honest and impartial insights into what is on offer. As such, this is basically the exact opposite of sales and promotion, which argues toward winning new customers over by telling them exactly what they want to hear. It’s perfectly normal and acceptable for a reviewer to give a casino website of high quality a glowing review. But at the same time, this doesn’t mean crossing the line into what is clearly an extended marketing spiel, with one purpose and one purpose alone.
Such sites and services only exist to help assist gamers in making the best possible decisions – not to try to actively persuade them to take their business to specific providers.
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